Affectionate technology

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Technology becomes "affective" when it's users develop feelings of affection for the device or service they are interacting with. This is not to be confused with technology being effective, which means it just helps you reach the desired goal fast and efficient. Affective technology is about creating emotions and getting users to care for the thechnology like they would for a pet or child. This is achieved by combining form and simulated behaviour.

Emotional Design

Baby Face Bias

Uncanny Valley

Affective Computing

Kansai Engineering


The Ikea Effect

Emotion in movement